Understand, Evolve, Track and Connect
TOOL: Agency Buyer Mapping tool (view only) or download (download file)If you are at the point of considering an exit by sale (either trade sale …
Continue reading “Tool 2: Agency Buyer Mapping (with video tutorial)”
Agency people, agencyculture, existingrelationship, knoweachotherTOOL: PR Agency Culture Questionnaire (view only) or download (download file)One of the key enablers to the successful completion of a …
Continue reading “Tool: PR Agency Culture Questionnaire”
Integrating PR agency cultures in M&A is often presented as the biggest reason for the success or failure of a transaction.In a 2022 article on …
There’s always a belief when I chat to clients about PR agency M&A that a buyer will come in the form of a trade sale …
Continue reading “PR agency M&A – the non-trade sale”
M&A“We have learned that cultural fit is so important. Are we going to enjoy working with these people and building this vision together? Do we …
M&A “An acquisition requires intimacy on a new level – you need to understand who people really are in-person, how their cultural direction aligns with your vision and …